Major Australian food and drink manufacturers Friday agreed not to advertise junk food during children's television programs, as they face growing public pressure about childhood obesity.The Australian Food and Grocery Council's voluntary code commits companies to directly targeting children under 12 only when it promotes healthy dietary choices and lifestyles.
But the code, which is supported by some 150 companies accounting for 80 percent of Australian sales in highly processed food and drink sectors, will not include hamburger giant McDonald's and competitor KFC."The aim of the initiative is to ensure that only healthy foods and beverages are advertised during television shows predominantly watched by primary school-aged children," the council's chief executive Kate Carnell said.
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